Blogs, social networks and globalisation of technology has meant that people can now generate their own content and report on their own community to be broadcast to the world.
The rise of user generated content (UGC) presents many opportunities and threats to news organisations. It gives the chance for ordinary citizens to bypass the mainstream media and news outlets and communicate directly with others. This has led many journalists claiming that the rise of citizen journalism means amateurism is triumphing over professional journalists. I know that I for one will search sites like twitter for citizen reports when a breaking news story occurs, as they are often there a lot quicker than the news organisations.